by Erin Giles | Aug 19, 2015 | Public Relations
As women with our own business, it’s a constant juggling act, am I right?! With family and business, you work really hard to get everything done. Your hard work pays off and you come to a place where you feel great about your business. It feels good. Months, dollars...
by Dana Leavy-Detrick | Jun 3, 2015 | Public Relations
A study conducted by the folks at Under30CEO revealed that when it comes to the financial upstart of many small businesses, the majority of young entrepreneurs are self-funding their startups. 61% are jumping on the bootstrapping wagon, while less than 15% cited major...
by Andreea Ayers | Mar 25, 2015 | Public Relations
You’ve invested your creativity, time and hard earned money in developing your product. But before you can get your product into the hands of eager customers, you’ll need to price it. Pricing is part art, part science, but here are some guidelines to get...
by Tara Gentile | Feb 25, 2015 | Public Relations
Mass marketing is dead. Seth Godin said so. I say so. And I get the sense you believe it. But are you practicing this realization? It’s no longer enough to create a product or marketing campaign targeted at “normal” people. Run of the mill is run...
by Karen Gunton | Feb 18, 2015 | Public Relations
So many of the women I talk to about business say the same thing: “I am just not very confident when it comes to sales & selling my products.” And I hear ya! It can be one aspect of having our own little biz that puts us right out of our comfort zone. But here is...
by Samantha Bennett | Feb 5, 2015 | Public Relations
“I love your work…” “Wow, your life is so perfect…” “You changed my life…” Sounds great, right? All that praise and approval? Isn’t that just what you’ve always wanted? So why do you have a horrible, sinking feeling in your stomach?...
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