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How to Price Your Products Correctly

How to Price Your Products Correctly

You’ve invested your creativity, time and hard earned money in developing your product. But before you can get your product into the hands of eager customers, you’ll need to price it. Pricing is part art, part science, but here are some guidelines to get...
Mass is Dead. Long Live Snobby!

Mass is Dead. Long Live Snobby!

Mass marketing is dead. Seth Godin said so. I say so. And I get the sense you believe it. But are you practicing this realization? It’s no longer enough to create a product or marketing campaign targeted at “normal” people. Run of the mill is run...