by Tara Gentile | Feb 25, 2015 | Public Relations
Mass marketing is dead. Seth Godin said so. I say so. And I get the sense you believe it. But are you practicing this realization? It’s no longer enough to create a product or marketing campaign targeted at “normal” people. Run of the mill is run...
by Tara Gentile | Jan 14, 2015 | Word of Mouth
Either I actually sell this product. Or I charge what it’s worth. Either I make a difference in this world. Or I make enough to pay the bills. Either I create art. Or I create value. We’ve been taught that either/or is that way to consider our choices....
by Tara Gentile | Nov 19, 2014 | Success
How can creatives make money when their business budget is virtually at zero? No doubt you’ve heard the tired – and untrue – phrase, “It takes money to make money.” It’s never been easier to start a self-sustaining business with...
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