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If you’re not already using testimonials to help sell your product, try it today! Thanks to the internet we’re all much savvier shoppers than we used to be and we like to know what other people think about a product before we buy it. Testimonials...read more
As your business expands, and as your blog becomes more popular, it can be difficult to keep up with producing content. You know that you need to keep adding content to your business blog in order to keep it fresh and to draw traffic to your site. But if you...read more
A lot of new bloggers often underestimate the value of an email list, however it is the most powerful marketing and revenue generating tool at your disposal. The primary concern for new bloggers often is to drive traffic and that is where they focus all their energy,...read more
Back when I worked in an advertising agency, one of the things I did was help create taglines for businesses. And what I noticed more often than not was that taglines made our small business clients absolutely crazy. This was because many of these businesses...read more
As women with our own business, it’s a constant juggling act, am I right?! With family and business, you work really hard to get everything done. Your hard work pays off and you come to a place where you feel great about your business. It feels good. Months,...read more
The number one question I get asked by people who have their own little business is, “What are some inexpensive but effective ways to spread the word about my products/services?” And that is a hard question to answer simply, because it totally depends on...read more
Estimated taxes are due after every quarter, so now is the time to gather your income and expense documents and start calculating! What are Estimated Taxes? Estimated tax payments are used to pay taxes on income not subject to withholding. First, let’s define...read more
If you’re an aspiring entrepreneur or in the process of running and building your own business, it’s likely you’re well-acquainted with the F-word. It conjures up all of those negative images of potential failure, decisions gone wrong, and mistakes...read more
I frequently work with people in the initial stages of starting a new business. Choice of legal entity is one of the first and most-important decisions made at this point, so it is worth careful consideration. Entrepreneurs commonly ask me if they should establish a...read more
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