by Dana Leavy-Detrick | Jun 24, 2015 | Business Organization
If you’re an aspiring entrepreneur or in the process of running and building your own business, it’s likely you’re well-acquainted with the F-word. It conjures up all of those negative images of potential failure, decisions gone wrong, and mistakes... 
by Dana Leavy-Detrick | Jun 3, 2015 | Public Relations
A study conducted by the folks at Under30CEO revealed that when it comes to the financial upstart of many small businesses, the majority of young entrepreneurs are self-funding their startups. 61% are jumping on the bootstrapping wagon, while less than 15% cited major... by Dana Leavy-Detrick | Dec 18, 2013 | Branding
As freelancers, small businesses, and even job seekers, we share something in common: each of us is the face of our brands. We represent on both a personal and professional level the personality out there engaging with our target customer or client, illustrating our... 
by Dana Leavy-Detrick | Mar 14, 2013 | Branding
Personal brands are just as important when you’re running a solo business as they are when you’re out there pounding the pavement for a job. What makes the brand “personal” is letting clients know that part of their investment is the unique... 
by Dana Leavy-Detrick | Oct 30, 2012 | Advertising
From social media, to email newsletter marketing, to blogging and direct outreach – there are handfuls upon handfuls of tactics, tools and trends out there to market your business. It’s overwhelming, and personally took me months of unread emails, blogging...
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