by Erin Giles | Dec 17, 2014 | Public Relations
So you have a blog and you have a biz but sadly no press action? I am here today to share with you 5 extra fancy, yet easy peasy, ways to let the press know you mean business. Ready? Let’s go! 1. Have a Gravatar What in the goodness is a Gravatar you ask? No it...
by Andreea Ayers | Dec 10, 2014 | Public Relations
When I started my eco-friendly shirt company, I knew that getting my shirts into magazines and newspapers was key to building brand recognition. I spent $500 to hire a company to write and distribute my press release to what I was promised would be “tens of thousands...
by Kate Northrup | Dec 3, 2014 | Public Relations
Let’s start by recognizing that it feels great to be recognized for doing great work. Embrace and own your desire to be recognized. It’s okay to want to shine. The world needs your light so turn the darn thing on. BUT, let’s get one thing straight: there’s a...
by Brittni Mehlhoff | Nov 12, 2014 | Public Relations
Hands down, one of the most crucial tasks of your business is marketing, but have you considered alternative strategies such as tutorials? No matter what kind of business you run, you know that it is always important to spread the word because the more visitors to...
by Kristin | Nov 5, 2014 | Public Relations
A pitch email serves one purpose – to spark an editor or journalist’s interest in your story. However, the idea of organizing one can be overwhelming to those who lack adequate writing skills and general public relations knowledge. So, to make the email pitching...
by Tracy Matthews | Oct 15, 2014 | Public Relations
Have you ever felt lost about how to structure a good blog post for your business blog? Me too! Well, that is when I first started blogging many years ago. In fact, as I mentioned last week in my blog about blog topics for jewelry designers, my first blog posts were...
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