by Andreea Ayers | Aug 25, 2016 | Advertising
If you’re not already using testimonials to help sell your product, try it today! Thanks to the internet we’re all much savvier shoppers than we used to be and we like to know what other people think about a product before we buy it. Testimonials tell your...
by Andreea Ayers | Apr 29, 2015 | Advertising
Hundreds of millions of blogs have started in the past decade. As the number of bloggers grows, so does the number of readers – making bloggers a key resource for your marketing strategy. One of the easiest ways to get bloggers to promote your product by asking them...
by Andreea Ayers | Mar 25, 2015 | Public Relations
You’ve invested your creativity, time and hard earned money in developing your product. But before you can get your product into the hands of eager customers, you’ll need to price it. Pricing is part art, part science, but here are some guidelines to get...
by Andreea Ayers | Feb 12, 2015 | Branding
The way you tell the story of your business will change the way both you and your customers think about your company. Many entrepreneurs begin their company story on the day they sold their first product. Others neglect to tell a story at all, concentrating only on...
by Andreea Ayers | Dec 10, 2014 | Public Relations
When I started my eco-friendly shirt company, I knew that getting my shirts into magazines and newspapers was key to building brand recognition. I spent $500 to hire a company to write and distribute my press release to what I was promised would be “tens of thousands...
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