by Laura Wallis | Jun 16, 2014 | Branding
Most small business owners I know are so busy juggling their busy, full lives that thinking about adding one more thing can be just too much. I get it! When I say to many of my clients that they should be blogging, I can almost hear them thinking, “yeah, right!”...
by Tom Drake | May 19, 2014 | Branding
One of the best ways to improve the perception of your brand is to build up some social proof. So, what is social proof? You want visitors to your site to perceive you as influential, and you want to encourage them to buy your products or services because it seems...
by Lisa Jacobs | Mar 12, 2014 | Branding
For every website visitor you receive, your shop has approximately two seconds to capture and keep their attention. After two seconds, your potential customer is either going to click to browse within your shop or click away altogether. This is the sequence of events...
by Lisa Jacobs | Feb 5, 2014 | Branding
I assume that if you’re looking to increase your sales, you already know the three key factors to a successful shop as they’ve been repeated a million times. (1.) Take excellent photographs; (2.) Write detailed, descriptive listings; and (3.) Use keywords that will...
by Deby | Jan 10, 2014 | Branding
We all have New Year’s Resolutions, but in the true tradition of self-improvement, most of them prove to be fleeting good intentions that simply take too long to achieve and are quickly abandoned. But there are some big changes you can make to your online...
by Dana Leavy-Detrick | Dec 18, 2013 | Branding
As freelancers, small businesses, and even job seekers, we share something in common: each of us is the face of our brands. We represent on both a personal and professional level the personality out there engaging with our target customer or client, illustrating our...
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