by Kimberly Houston | Aug 26, 2015 | Branding
Back when I worked in an advertising agency, one of the things I did was help create taglines for businesses. And what I noticed more often than not was that taglines made our small business clients absolutely crazy. This was because many of these businesses believed...
by Erin Giles | May 20, 2015 | Branding
There have been times in the past when I literally felt like I didn’t have a clue what I was doing. I know you have been there too. I started out knowing I needed to get my comfortable + cute self out of my dead end day job. I need to create a business that...
by Erin Giles | Mar 18, 2015 | Branding
Having an online business means your branding is the first thing your potential client or customer is going to see, a first impression if you will. Whether they are on your website or your Facebook page, your branding is the first chance you have to stimulate them...
by Andreea Ayers | Feb 12, 2015 | Branding
The way you tell the story of your business will change the way both you and your customers think about your company. Many entrepreneurs begin their company story on the day they sold their first product. Others neglect to tell a story at all, concentrating only on...
by Karen Gunton | Jan 7, 2015 | Branding
Branding is the key to marketing your business and something that can be a constant struggle. To help explain how to embrace your branding, I want to share an example of one creative mom and how she learned to use her branding to properly market her business. When...
by Alysse Dalessandro | Oct 30, 2014 | Branding
Beyonce’s showmanship. Lil B’s swag. Lady Gaga’s style. RuPaul’s uniqueness. To some, entertainers have become so synonymous with certain characteristics that they are the measurement to which others are judged. But these associations didn’t happen by accident....
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