by Laura Wallis | Jan 21, 2015 | Success
If you’re like most entrepreneurs, you are starting the New Year with lots of resolutions and goals about being more productive. And if you’re like most entrepreneurs I talk to, one of your biggest stumbling blocks is finding ways to continually get new customers –...
by Laura Wallis | Oct 22, 2014 | Social Media
The numbers just keep climbing: Pinterest is now the 3rd most popular social network in the U.S. in terms of traffic. But it’s not just “window shopping” traffic – it’s buying traffic. A study by Converto found that Pinterest generates over four times as much revenue...
by Laura Wallis | Oct 1, 2014 | Social Media
Ready to reach new customers? I’ve found that one of the best product launch steps involves focusing your marketing on Pinterest. But the sheer volume and competition on Pinterest can seem overwhelming, so it’s vital to find a way to stand out. Here is a guide to the...
by Laura Wallis | Aug 27, 2014 | Social Media
The Coca-Cola script. Mouse ears. The Golden Arches. All these iconic brands are instantaneously recognized the world over because of the strong visual identity and branding they consistently use. But you don’t have to be a Fortune 100 company to take advantage of...
by Laura Wallis | Jul 8, 2014 | Public Relations
My small business clients are always asking me how to get free publicity. They’ll page through a magazine and think, “Hey! My necklaces are as gorgeous as those! How did they get in there?” The secret to the ones who got included? They knew how to time their pitch to...
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