Hopefully you have started building an email list of people who opt in to hear more from you about your business. (If not, you should! This is one of the online strategies that I recommend to every single micro business owner I talk to, here’s why.) My question today is: Are you using email to… Continue Reading
Author Archives: Karen
How to Tweak Your Testimonials and Connect with Your Customers
I am sure we all know the power of testimonials for our businesses. They… Offer social proof Add credibility to your offering Build trust But the real power of a testimonial comes when someone can put themselves right into the shoes of the happy customer, can imagine themselves feeling the exact same way. And that… Continue Reading
Have You Added Visual Marketing to Your Business Plan?
Visual marketing. This is likely not a term you have seen or read anywhere else, but I am using it anyways (I am kind of badass like that). All of us business builders are talking about content marketing, email marketing, social media marketing, and more… and I really believe that visual marketing should be added… Continue Reading
Strike Affordable from Your Branding
It’s time to strike the word affordable from your brand message. I think we use the word affordable to describe our products and businesses for a number of reasons: we want people to like us we want to be able to compete in our niche we want to feel like we are not cheating people… Continue Reading
Blogging Tips for People Who Don’t Like Writing
It’s no secret that blogging can be a fantastic marketing strategy for your business. Blog content is great for SEO, blog posts are easy to share over and over, and a blog is a great way to connect with your customers in a way that static website information can’t. But what if you are “not… Continue Reading
Boost Your Business and Build Some Buzz with Facebook Groups
Most of the people I talk to about business already have a Facebook page. It makes sense as it is the largest social network worldwide and I bet most of us can find our customers there. But very few businesses are doing something special with their presence on Facebook – I am sure you find… Continue Reading