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All You Need Is Love (Customer Love, That Is!)

All You Need Is Love (Customer Love, That Is!)

The number one question I get asked by people who have their own little business is, “What are some inexpensive but effective ways to spread the word about my products/services?” And that is a hard question to answer simply, because it totally depends on your biz,...
Why MARKETING Is a Terrible Word

Why MARKETING Is a Terrible Word

I’m not sure how we ever ended up with such a flabby and sadly inaccurate verb as “marketing” to describe what we do when we’re marketing. And maybe it is the very vagueness of the verb “marketing” that so often shuts creative...