by Karen Gunton | Jul 15, 2015 | Word of Mouth
The number one question I get asked by people who have their own little business is, “What are some inexpensive but effective ways to spread the word about my products/services?” And that is a hard question to answer simply, because it totally depends on your biz,...
by Tara Gentile | Jan 14, 2015 | Word of Mouth
Either I actually sell this product. Or I charge what it’s worth. Either I make a difference in this world. Or I make enough to pay the bills. Either I create art. Or I create value. We’ve been taught that either/or is that way to consider our choices....
by Samantha Bennett | Sep 3, 2014 | Word of Mouth
I’m not sure how we ever ended up with such a flabby and sadly inaccurate verb as “marketing” to describe what we do when we’re marketing. And maybe it is the very vagueness of the verb “marketing” that so often shuts creative...
by Lisa Jacobs | May 26, 2014 | Word of Mouth
More than ever, online business owners and bloggers are craving in-person connection and networking. A workshop, conference or retreat can be incredible sources of inspiration, growth and expansion. To get away from the grind of your day-to-day and immerse yourself in...
by Mercedes Maidana | Feb 28, 2014 | Word of Mouth
A manifesto for new entrepreneurs You see the mogul entrepreneurs killing it online. You see fancy websites and catchy offerings. You see five-figure email lists, features on Oprah’s TV show, people making thousand of dollars selling their services, and you wonder,...
by Justine | Feb 21, 2014 | Word of Mouth
I thought it would be fun to share a breakdown of the email pitch I sent to retail stores that helped get my jewelry line in 12 retail stores. Here’s a look: Greetings, → I would always use an actual name if I knew it (and calling the store is a great way to get the...
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