by Justine | Feb 21, 2014 | Word of Mouth
I thought it would be fun to share a breakdown of the email pitch I sent to retail stores that helped get my jewelry line in 12 retail stores. Here’s a look: Greetings, → I would always use an actual name if I knew it (and calling the store is a great way to get the...
by Justine | May 3, 2011 | Word of Mouth
I’m so pleased to share this very special guest post from Marie Forleo (!) and Laura Roeder (!) from Rich Happy Hot B-School! They have some killer FREE marketing videos available ONLY for the next few days, so be sure to check them out. Have you been stuck in...
by Justine | Apr 17, 2011 | Social Media
Chances are that at some point on Twitter, you’ll appear to have the me-me-me syndrome. Let’s clear up this hype buster right now. It doesn’t matter who you are or what you sell, it’s likely that at some point in time, the last few tweets on your Twitter feed...
by Justine | Apr 16, 2011 | Branding
After the post I wrote for Outright on Copycatters was published, I started receiving several emails from entrepreneurs who wanted advice about similar situations they had encountered. One of them from Stephanie at Cre8tive Designs, shared proof that someone on...
by Justine | Apr 16, 2011 | Advertising
If you’re anything like me, you hate the idea of spending money on advertising because the idea of parting with $100-$2000 for the possibility of no return is almost sickening. That’s why I recommend doing what I did in my early days of advertising – stick with...
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