by Kimberly Houston | Aug 26, 2015 | Branding
Back when I worked in an advertising agency, one of the things I did was help create taglines for businesses. And what I noticed more often than not was that taglines made our small business clients absolutely crazy. This was because many of these businesses believed... by Kimberly Houston | Dec 20, 2013 | Advertising
A common misconception among creatives – especially in the handmade goods space – is that high quality images accompanied by a description of a product’s features are enough to sell products online. But if that were true, Google wouldn’t deliver 3,550,000 results when... 
by Kimberly Houston | Aug 20, 2013 | Advertising
You’ve been told that building an email list is one of the best ways to communicate value and stay top-of-mind to your audience, and an absolute must if you want to create a successful business online. So you dutifully installed an email opt-in form on your site and... 
by Kimberly Houston | Jul 24, 2012 | Social Media
In part one, I told you how to generate ideas for frequent blog content that engages your readers and keeps them coming back for more. Now that you have all these great ideas, what to do with them? You need a planning system, and the cornerstone of this planning... 
by Kimberly Houston | Jul 19, 2012 | Social Media
If you’re a regular reader of Create Hype, you likely already know that blogging is an important part of your marketing plan if you’re serious about marketing your business online. Providing regular, high-quality free content using a blog is one of the most effective...
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