Strike Affordable from Your Branding

Strike Affordable from Your Branding

It’s time to strike the word affordable from your brand message. I think we use the word affordable to describe our products and businesses for a number of reasons: we want people to like us we want to be able to compete in our niche we want to feel like we are not...
Who says we all have to be bigger and better in 2012?

Who says we all have to be bigger and better in 2012?

January. That time of year when EVERY business advice blog has articles on ‘playing a bigger game’ ‘running a better business’ ‘doing more, making more, selling more, promoting more, being more…’ in the new year. I don’t know about you guys, but I was starting to feel...