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Charge What You’re Worth! How to Balance Confidence, Fear and Competition in the Pricing Process

Charge What You’re Worth! How to Balance Confidence, Fear and Competition in the Pricing Process

by Dana Leavy-Detrick | Aug 14, 2012 | Branding

One of the biggest hurdles new business owners and aspiring independents struggle with is how to price their products and services.  It’s a delicate balance between knowing the costs of your products and services, understanding how customers interpret the value...
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