This is the first time we’ve interviewed a product photographer and we had a lot we wanted to ask him about to make sure you got the most out of this interview. Mister Scheimpflug was nice enough to write for us a few weeks ago about the mistakes makers make when shooting their work. Today we’re going deeper into how to launch a word-of-mouth business and what photos to have in your portfolio for pitching magazines.
Please tell us a little bit about yourself and your business.
My full title is Mister Scheimpflug – Photo Meister (though my partner refuses to call him that). I developed my love for all things with f-stops while living abroad among the Sicilians. When I returned home (with a newfound love for espresso and cannoli) I threw myself into photographic study, receiving my BFA from Minnesota State University Moorhead in 2009 and my MFA from San Jose State University in 2013.
I see myself as a photographic enabler: teaching those who wish to learn, taking charge for those who are too busy creating new work, and editing for those who don’t wish to delve into the intricacies of post-production processes.
What types of photos work best for marketing your work?
There are three types of product photos that you really need in your press kit and online shop. The first is a close-up of your work to show off a stunning detail or the texture. The second is a really beautiful in-use shot where your product is in the setting the customer will put or use it in, so if it’s a print, it’s hanging on the wall or if it’s a purse, it’s in a woman’s hands. Then the third product photo you need is a full view shot of your work. In this case, your product should be photographed on a very simple background and take up 2/3 of the frame. Also, when pitching magazines, make sure you have a photograph of your work on a white background so that they can easily include it in a round-up feature.
What is one big mistake you see in product photography on Etsy?
A lot of makers shoot their gorgeous work on really bad backgrounds. It’s important to really think through your brand and your shoot to have your background match the context of your product. In terms of appearance, your subject must match your background. I talked about this more in my post, Are You Making These Three Product Photography Post.
What’s the biggest hurdle you’ve encountered when you launched your business?
I had no idea how hard it would be to start a business that relies of word-of-mouth marketing with absolutely no contacts. I’ve really had to learn how to network with makers and other photographers. It’s so important to build a portfolio of your offerings quickly so that future customers have something to look at when they land on your website. I’ve also worked hard to line up lots of in-person classes in my city to get the word out about my services.
Do you have any big plans for the rest of this year?
I’ve got a lot in the works right now. In October I’ll be teaching a course on Essential Product Photography specifically for makers who want to take their own professional-quality product photographs. I’ve got a lot of books coming out soon to teach people how to use their cameras better and become comfortable with taking their own shots. I’ve actually had a few people ask to work with me one-on-one in my studio, which is something I didn’t consider when I started my business but now I can’t wait to integrate it into my offering.
Want more tips on photographing your product like a professional? Mister Scheimpflug offers up his advice on his site and through weekly tip emails.
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