Today we’re sharing the second half of Janet’s post on How to Get Search Engine Users to Find Your Products so it’s all about How to Use Google Keywords to Get Found by Search Engines.  So make sure you pull up the Google Keyword Tool and follow along!

Working with Google Keyword Tool

This keyword tool is free to use, so let it become your business’s new best friend. You can use the program without signing in but I would recommend that you do register before using it. In my personal experience I have found the results differ whether you’re signed in or not.

Once you have registered, and signed in, you can use your newly found descriptive words to see if they are being used in the search engines.

Following Instructions Time!

  • You place a combination of your words into the section named: Word or phrase
  • You select your country from the section: Advanced Options and Filters
  • Make sure you click [Exact] from the left menu below the heading: Match types

When all the above is done, click the tab that says: Keyword ideas and you will see a list appear of various keywords that are closely matched with the word or words you placed in the Word or phrase section.

From the list of keywords available, find what words reflect your products. The number beside these keywords, whether in the global or local column, represent the number of people searching for those keywords. Meaning this is what actual users are typing into the Google search engine to find what they are looking for and if this is your product in some way, then it should be your business showing up in the search engine results.

Don’t worry about the low number of searches because you will build a list of keywords to use for your business and products. By combining the low search numbers will, of course, increase your chances of being found in the search engines results. Numbers above 20 is fine if you have many products to work with. If you have only one product with various designs, for example greeting cards, then you need a good search engine amount because this is the only product you have. So numbers above 300 is a good start.

However, with one product you will have to find alternative names for your product because you don’t want to be using the same keywords over and over again. Using generic words like greeting cards or handmade greeting cards, you will find the competition is so high you will never get noticed. Finding and using keywords is an ongoing process but what I can tell you from experience is that the work you put in now will show dividends in the long-term.

By now you should have some keywords for your business products. These are real keywords that are being used in real searches. Your next step is to use these keywords in your everyday business marketing. If you don’t use them in your business activities, then how are the search engines going to find your business to put in its search results, thus giving the searcher what they are looking for – which is YOU?

You will use your keywords in the following places: your products descriptions, product titles, blog headings, blog articles, blog tags, a few links and wherever else you write about your products or business. This is the reason why you need a lot of keywords because you don’t want to be using one keyword all the time, even though that would be the easiest way. Google especially does not like that and it will only go against your business. Variation is good and having a main keyword for your business is totally fine but you need to always have other relevant keywords to add variation when you are writing about your products.

Please don’t read this post and think it needs to be done overnight. Take your time and do a little each day or week. This is the way it should be done. Plus, you don’t want to overwhelm yourself. Having your business found for free in the search engines is what every business owner dreams of.

It took me 2-3 years of the above to be found in the search engines for free for the keywords I focused on for my business and products. It won’t take you that long because you know what you need to do, whereas I was implementing by trial and error. However, now my business is found on page one of Google, Yahoo and Bing at position 1, 2 or 3 depending on the keywords being used. That’s what happens when you stick with it and don’t give up.

Don’t be scared of SEO (search engine optimization). Yes, that’s what I’ve being talking about all this time. When you stick with it, you will see results. Just forget the word SEO and remember it’s all about the keywords.

{Featured image by U Know U Need Another}