The key to getting the word out about your products or services is by using words that depict your products or services to a T, which are your keywords.

The keywords you need to use also need to be used by your potential customers. This is an area where many businesses fail, because you look at your business from your point of view and not your customers. Have you heard the saying, ‘Think about what your customer wants and then provide it’? Well, with keywords it works in exactly the same way.

Let me break this baby down for you so you fully understand what I mean:

Let’s say you create cashmere scarves and that’s how you promote your business. You assume people are looking for your business using these words because, well, that’s what your business is all about right? Nope. These words are what you think they are using but what you eventually find out with the Google keyword tool is that either:

  • Yes, people are using those keywords but because the search results are high, you will have less of a chance to get onto the first page of the search engine pages.
  • Or you find that your keyword has no searches at all.

This is when reality sets in. You have been promoting your business with words that are either not being used or that the competition is so high your promotion efforts are being wasted.

Well, first of all don’t worry, because even though you have not being using the right words for your business, you now know about it and can change it by using the Google keyword tool to help you find the words your potential customers are using to find your products and services.

So now that you know about keywords, it’s time to learn how to find some words that reflect your products and will work for your business and not against it.

Finding keywords for your business

First, you need to look at your products and start to break them down. You do this by asking questions about your products and the answers will provide you with ideas for your keywords. At this stage no question, or should I say answer, is incorrect. The more basic your questions, the better. This process helps you build a list of keywords that will reflect your products. The more words you have, the more likely you will find keywords that work for your products and are popular in the search engines.

There are many questions you can ask yourself about your products.  Let me give you an idea:

  • What is your product?
  • What is it made of?
  • What color is it?
  • What makes it different from other products like yours?
  • What other names can describe your product?

Once you have your list of descriptive words, you can use them with the Google keyword tools.

**That’s exactly what we’re going to talk about on Tuesday in the second part of Janet’s post so stay tuned!**

{Featured image via Handarbete}