When it’s always go go go with your blog and your shop, you can miss a few things while trying to get on top of everything. A lot of the time having a fresh pair of eyes on your business and blog can be great. You are in your business everyday, so it becomes the norm for you. A new person coming to your site can show you stuff that makes you say, “I did not even see that.”
So with that all said and done, I am going to share 4 ways your blog could be turning off your potential customers.
1. Comments equal engagement so don’t take it for granted
Seriously, you’re kidding me right? This one really gets to me because I know how hard it is to get comments in the first place. I visit a blog and really enjoyed reading it, so I leave a comment to show my appreciation of the content they have written. Then I come back in a day or two to find no reply to my comment. I have taken the time to leave a comment yet the blog owner has not thought I deserve a comment reply in return. That’s so not nice.
Comments are what the majority of us want on their blogs, loads of deep, conversation-starting comments. When you get comments, others want to get involved, because it seems like they are being left out. So not replying to comments does not make any sense .
2. Squinting should stay in the opticians
What’s with using really small font sizes like 6 pt, 8pt 10pt? I know you have control on how your site looks but making visitors zoom into your pages just to read your content is a bit too much, especially as you are sharing information to help create a sale for your products. If you are unsure whether your font size is too small, ask someone to look at your site and read some content.
3. Your past content should not require being a mind reader
It’s great to know that you have been blogging for years, months or even weeks, but when you share that fact, don’t make it a puzzle game. What I mean is this: to share all your content on your blog you have 2 main options, either list them categorised or an archive list. Even though the archive list seems to be the most common option to use, it doesn’t help the visitor in any way. You would have to be a mind reader to know what each blog post was about from an archive list.
With a archive list, your visitors are playing a guessing game. I wonder what I will read with this click. With your site, you want to take out all the guesswork so using a category list is much better. You are giving your reader a choice of what to read, which will make them want to stay for longer.
4. A picture speaks volumes if it’s clear enough
You’ve spent time creating your products and then after all that you pick up your camera & start clicking away. Then you place them on your site to help you sell your products but your images could be better. This is a hard one because you have to be honest with yourself for the sake of your business. When you look at the selection of images you have taken, you really have to think, “If I were a customer, would I buy from my image?” Or if there was no description, would your images still sell your products? If you are answering ‘no’ or ‘not sure,’ your images need improving.
A image speak volumes, so you need to up your game when it comes to your product images. You’re not just missing out on sales with your images, you are also missing out on more exposure. Exposure from people who love your images enough to pin it on their Pinterest boards. Up your image game. Ask people for their opinions on your images and if the feedback is not good, re-shoot and ask for feedback again.
There you have it my rant, I mean ways you could turn off customers. There’s so much to think about and look after that missing a few things here and there makes you human. Each job or task you have to do for your business needs to be done to the best of your ability. Even if you don’t finish off your list of tasks, know that the ones you did complete took 100% of your full attention.
So in the comments i would love to hear your rants of what you don’t like when you’re shopping handmade and 2 urls for your shop. I want to explore new handmade shops, pretty please! 🙂
{Featured image via Espresso Moments}
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