Lisa Jacobs is running a program on her blog titled, {31 Days to} Build Your Own Creative Business. In honor of this series, she’s offering her complete business-boosting e-program, Shop Fundamentals (regularly $57) for only $31 while it runs!  So grab it now and learn how to boost your Etsy sales.

Product: Shop Fundamentals: How to Build a Solid Foundation for Your Creative Business, Turn Your visitors into Paying Customers, and Keep People Coming Back for More

Creator: Lisa Jacobs

Claim to Fame: Blogger behind Marketing Creativity and the owner of the Energy Shop (which has over 3,000 sales now!)

Star Rating: 5 stars!!!

What it includes:

  • 48 page e-book
  • 19 page workbook

What we loved about it!

Lisa created a well-rounded book for all Etsy sellers.  She covers everything from shop cohesion and stellar product photography to how to get into your customer’s head to overcome confusion and obstacles to buy.  There’s a whole chapter on how to incorporate keywords plus what your customer wants into your copy.  This includes putting your unique selling point into words, which always helps you connect with people who will become repeat buyers.

What makes this e-book unique?

She shares the wisdom she’s gained from over 2 years selling on Etsy.  Most people would be embarrassed to share their first photographs and listings but Lisa uses them to show you how she’s learned from them to improve her shop to the point where she’s making a full-time living from it.  She dishes out lots of advice for taking stellar photography and how to win the homemade vs. handmade battle.

Best of the best?

Worksheets!  Lisa pairs her advice-packed e-book with a big book of worksheets and resources to help you even more.  There are checklists for shop cohesion and an amazing guide to show you how to use Google adwords to pick your strongest keywords.

If you’re an Etsy seller and you aren’t seeing the sales you want, Shop Fundamentals is definitely a great guide that will help improve your photography, up your sales conversions, and help you become the Etsy success you’ve dreamed of being.  Grab it while the sale is on!  And be sure to check out Lisa’s series: {31 Days to} Build Your Own Creative Business on her blog.