If a picture is worth a thousand words, then a well-designed logo on your business card can be worth many thousands of dollars in profits. The logo is a powerful way to market your company’s brand. When you are designing your business cards, be sure to take the time to create a great logo and to present it in the right way.
Here are five interesting ways to make your logo as memorable as it can be on your business card.
Use Color Wisely
Different colors have different psychological effects, according to Empower Yourself with Color Psychology, which suggests you think about the subconscious messages the colors in your logo may be sending. If you use red in your logo, you will subliminally communicate the message that your company is an exciting one that is passionate about its business. Some color combinations appeal more to one gender than the other. Turquoise, used alone, appeals to both men and women. Combine turquoise with pale yellow or pink for a stronger appeal for women, while combined with orange or red, turquoise may appeal more to men.
Make sure your printer can handle any special color needs you may have. For example, if you order plastic cards, you can choose full color printing on both sides of the card. The company also provides vivid four-color printing, so the logo on your card will be an accurate rendition of the image in your mind.
Don’t use Stock Art
An original logo can be a powerful signifier of your brand. Avoid using stock art as part of your logo, advises Smashing Magazine. It’s not unique and if you aren’t careful, you could be violating someone else’s copyright.
Use a Logo Based on Your Company’s Name
There are two basic types of logos: those based on a company’s name and those that are pure abstractions. Entrepreneur recommends small business owners use a logo based on their company’s name, because that type of logo is more memorable. If you have your heart set on using a particular abstract design, you could get the best of both worlds by creating a logo that incorporates both the abstract image and a stylized version of your company’s name.
Use Custom Lettering
One way to make a logo stand out is to use lettering that is unique. An original typeface can capture attention and be hard to forget. Think of the typeface in the Coca-Cola logo, which is instantly recognized all around the world.
Don’t Use More than 2 Fonts
While an original typeface can add tremendous impact to your logo, don’t go overboard and clutter up your logo with too many different fonts. As a general rule, you should use only one or two fonts in your logo.
The right logo design will do more than make your business card look great. It will also create a memorable brand image that can lead to increased sales.
What kinds of thoughts went into creating your business card logo? Share them in the comments.