One question to ask yourself is, Who are you blogging to: customers or creative biz owners?

There’s no right or wrong answer here, so don’t think too hard. However, your answer that will define your blogging activity. Your blog is an important part of your business because there’s only so much content you can display by your product.

So to be able to extend your voice and attract new potential customers, your blog is your platform to shout out about your products. Having your center stage platform is all well and good but you have to use it effectively to help you see results. Use it incorrectly and you can effect your blog’s flow-through traffic to your business.

How do you know if you are using your blog in the right or wrong way for your business, I hear you ask? Well it all comes back to your answer to this post’s title. Who are you blogging to: customers or creative biz owners?

Let’s look at the different answers shall we:

I’m blogging to fellow creative biz owners [I am a blogger]

Well, if you’re blogging to this audience, your blog is your full-time gig or business path. It’s your blog that you work on all the time to make it profitable. Your audience are more than likely fellow bloggers looking to profit from their own blogs.They look to you for advice if they have the same style of blog you have. You may also promote or review affiliate products or promote adverts to add to your marketing mix.

I’m blogging to my customers [I am a creator]

As a creator, your blog is an extension of your business. It’s your creations that are guiding you to financial freedom. Your audience is built of customers, both existing and potential new ones. Yes, you may have fellow creative’s checking out your blog but they are not going to help you profit from your business in the long-term. All your content sharing is for your customer’s eyes and perhaps a retailer or two.

Before you ask, yeah sure you can do both, but you need to know where you draw the line and how to balance out your content for both audiences. That being said, whichever answer you have chosen, blogging to the right audience for the right reasons is what you need to know. For the sake of this post, let’s put it out there and assume you’re blogging for your customers as a creator.

As a creator, there are certain conversations you just don’t want to be having with your blog readers/customers, for example:

• What traffic methods you are using?
• How to hook customer’s eyes onto your products?
• How to maximize your images to help keep customers on your site?
• How pulling at your customer’s heart strings can help them in the decision process of buying?
• The do’s and don’ts of using Twitter

The above are merely examples but I hope you get the picture. Writing for the wrong audience will not only affect results, it will affect the relationships you would have otherwise have had with your customers.

So what do you blog about then? You blog with one person in mind: your customer. Step into your customer’s shoes, whether they are trainers, sandals, high heels, knee high boots etc. and write the content they would want to read. Content that will make them fall in love with your products. Content that will make them become repeat customers.Content that will make them tell their friends and family. Remember your blog is an extension of your business.

Look at your shop as the professional arena and your blog as the relaxing, chilled inspiring studio where you create. Now it’s time to share the behind-the-scenes with your customers, potential customers, and passersby. Engage your audience because they are interested in your products. Even if the reader is a first timer to your blog, you have to make them want to come back with your words and then buy, buy, buy.

I know creative blocks can set in sometimes and most of the time it can be down to blogging to the wrong audience. Don’t feel overwhelmed or pressured about constantly needing to find content because blogging about your passion should not make you feel this way. You have content to blog about; you just need to look at your creating process and think out of the box. Remember, you see your routines and processes all the time, but your audience doesn’t. They don’t know the ideas process, the material sourcing, the sketches involved, the setting up of your equipment etc.

You create your creations uniquely because only you do what you do. Use this uniqueness. Don’t be afraid to share your passion for your creations.

Here are a few ideas you could use and expand from:

• Share a mini history of the materials you use
• Where are your materials sourced?
  
• Share your history of the technique?
• Where do you get inspiration for your ideas?
• How do you progress from getting an idea to final product? [This could be a blog posts series.]
• Where do you work: kitchen table, spare bed room, garden shed, studio, workshop

The list can go on and on. Use your blog to shout out about your passion because people coming to your site want to read it. If they are new, make them fall in love with your passion too. Don’t just blog, create and then blog about your creations.

Now it’s your turn! In the comments below share your answers to the following questions: 1 – Are you a blogger or a creator? 2 – One idea you are going to write about next on your blog. I look forward to reading and discussing your answers.

{Featured image via Ello Themes}