One of the fastest growing social networks is Pinterest. With the right image, and description, you can bring a lot more traffic to your web site. But how do you know which images are most effective and pinable?
Recently, Pinterest introduced an analytics feature. The analytics feature is part of the business tools that Pinterest provides to help web site owners learn how to better provide content for readers.
If you can use Pinterest Analytics, you can learn how to increase your traffic, depending on the content and pins that you focus on.
What Information Is Available with Pinterest Analytics?
With Pinterest Analytics, you can learn how many people have pinned items from your web site. It’s also possible to see how many others have seen the pins from others. On top of that, you can also compare pins to see which are the most popular. That way you can see which posts are more popular with pinners… and determine which content is most likely to draw in more traffic later on.
You can also find out about unique visitors, from those pinning content directly from your web site, as well as those who repin your items as a result of visitors. You can also easily track your progress by checking dates and figuring out whether you are seeing improvements in traffic. With the stats, it’s possible better plan your content, and your pins.
One of the coolest things about Pinterest Analytics is that you can also get an idea of how many times your pins show up in search results. This can give you an idea of how you can adjust your strategy to improve your results in search engines on different platforms.
The stats are displayed like your pinboard, allowing you to see quickly which images are most popular. A calendar appears to the side, so you can easily click on a date to see the information related to that date. You can also use the calendar to identify seven-day periods, or 14-day periods. You can also choose a more “traditional” way of viewing analytics, since the pinboard setup can be a little disconcerting at first.
How To Get Started with Pinterest Analytics
Getting started with Pinterest Analytics is fairly straightforward, it you have signed up as a business, and if you get early access to Pinterest’s new look. Once you have access, you need to verify your web site. Pinterest has a verification process that you need to follow. Once you have your site verified, you should be able to see the “Analytics” icon in the upper right of your Pinterest account.
Web analytics are important in helping you identify trends with your web site. With Pinterest becoming a big traffic driver, having analytics can help you create a more targeted plan to take advantage of specific topics and find out which images are pinable (and repinable). Coordinate your content and images, plus make it a point to properly tag the information, and you can draw more traffic with Pinterest.
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