You’ve probably heard a thousand times over that blogging can transform your business, bring in tons of new followers, and get your product on the map.  But how to start and which platforms and widgets to set up can be SO confusing!  Luckily the lovely Annabel Candy released a wonderful book that takes you by the hand to show you how to successfully construct and maintain a beautiful, business-driving blog.

Product: Successful Blogging in 12 Simple Steps

Creator: Annabel Candy

Claim to Fame: Blogger behind Successful Blogging, which inspires and helps people to create engaging blogs for their businesses.

Star Rating: 4 Stars!!

What it includes:
•    65 juicy pages of thinking points, hot tips, and Take Action steps
•    Tons of worksheet spaces to write in your thoughts

What we loved about it!
Annabel doesn’t just tell you how to start a blog; she walks you through every step of the process, dropping little bursts of insight with each page.  She clearly knows how to write a business blog and will get you thinking right off the bat about the people for whom you’re writing.

What makes Annabel’s book unique?
This isn’t the usual ‘How to Blog’ book that just gives you room to brainstorm about topics.  Annabel dives into the nitty gritty of a blog layout, formatting the site, and designs that work and why they will attract your customer’s attention.  She nicely balances the tech side of things with the writing, making you feel like you are actually getting two books instead of one.

Best of the best?
At the very end, Annabel throws in this extra section called, “Committing to Blogging and How to Stay Motivated.”  It’s chock-full of inspiring ways NOT to become one of the 60-80% of blog writers who abandon their blogs within 30 days of first posting.  Everything from getting a blogging buddy and investing money in your blog to 5 reasons why you NEED to blog as a business.  And if that’s not enough, she throws in another set of ways (7 this time!) to keep your blog a place where customers feel connected with you and motivated by your work.

This book contains so many gems and simple Take Action steps that are essential to creating a successful business blog.  So if you’re ready to put your product and personality out there for your customers, you’ll want to pick up a copy of Annabel’s, Successful Blogging in 12 Simple Steps.