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You can create buzz and excitement about your business no matter what it is you are launching. For instance: introducing a new product to your range, bringing on a new brand or partner, starting a blog or a newsletter, doing any sort of rebranding, moving to a new...read more
Are you feeling like you are in an “end of the first quarter” rut? First quarter is always a little tricky. If you sell wholesale, buyers may either be sitting on products left over from the holidays or they may be desperate to get new merchandise in stock. If you...read more
Here’s how to connect your Facebook and Twitter accounts to your Etsy store banner in just minutes. Log in and … :: Click “Your Shop:[name of shop]” at the upper right-hand corner of your screen :: On the left sidebar, find the heading “Shop Settings” and click...read more
For every website visitor you receive, your shop has approximately two seconds to capture and keep their attention. After two seconds, your potential customer is either going to click to browse within your shop or click away altogether. This is the sequence of events...read more
More customers — the Holy Grail of every company. We are always looking for ways to get more customers — and the key part is to make sure that you are targeting your efforts where your ideal client hangs out — both online and offline. Ideally you...read more
I have become obsessed with gaining PR for my creative business, mostly because it seems elusive and elitist; a spotlight reserved only for the uber-successful. Public relation experts charge outrageous fees for helping you spread the word about your creative...read more
When I started my eco-friendly shirt company, Tees For Change, I knew that getting my shirts into magazines and newspapers was key to building brand recognition. I spent $500 to hire a company to write and distribute my press release to what I was promised would be...read more
Get Tons of Press Without Ever Writing A Press Release, Doing a Pitch, or Having a Publicity Strategy
Let’s start by recognizing that it feels great to be recognized for doing great work. Embrace and own your desire to be recognized. It’s okay to want to shine. The world needs your light so turn the darn thing on. BUT, let’s get one thing straight: there’s a...read more
A manifesto for new entrepreneurs You see the mogul entrepreneurs killing it online. You see fancy websites and catchy offerings. You see five-figure email lists, features on Oprah’s TV show, people making thousand of dollars selling their services, and you wonder,...read more
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