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The Secret to Getting Tons of Press Without Ever Writing a Press Release, Doing a Pitch, or Having a Publicity Strategy
Let’s start by recognizing that it feels great to be recognized for doing great work. Embrace and own your desire to be recognized. It’s okay to want to shine. The world needs your light so turn the darn thing on. BUT, let’s get one thing straight: there’s a...read more
How can creatives make money when their business budget is virtually at zero? No doubt you've heard the tired - and untrue - phrase, "It takes money to make money." It's never been easier to start a self-sustaining business with less than $100. But that doesn't mean...read more
Hands down, one of the most crucial tasks of your business is marketing, but have you considered alternative strategies such as tutorials? No matter what kind of business you run, you know that it is always important to spread the word because the more visitors to...read more
A pitch email serves one purpose – to spark an editor or journalist’s interest in your story. However, the idea of organizing one can be overwhelming to those who lack adequate writing skills and general public relations knowledge. So, to make the email pitching...read more
Beyonce’s showmanship. Lil B’s swag. Lady Gaga’s style. RuPaul’s uniqueness. To some, entertainers have become so synonymous with certain characteristics that they are the measurement to which others are judged. But these associations didn’t happen by accident....read more
The numbers just keep climbing: Pinterest is now the 3rd most popular social network in the U.S. in terms of traffic. But it’s not just “window shopping” traffic – it’s buying traffic. A study by Converto found that Pinterest generates over four times as much revenue...read more
Have you ever felt lost about how to structure a good blog post for your business blog? Me too! Well, that is when I first started blogging many years ago. In fact, as I mentioned last week in my blog about blog topics for jewelry designers, my first blog posts were...read more
Ready to reach new customers? I’ve found that one of the best product launch steps involves focusing your marketing on Pinterest. But the sheer volume and competition on Pinterest can seem overwhelming, so it’s vital to find a way to stand out. Here is a guide to the...read more
Is it possible to make eco-friendly swaps while saving money at the same time for your business? Of course it is! If everyone made those little extra steps, we could work wonders. Here are five eco-friendly tips to get you started greening up your work space and your...read more
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