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Latest Posts
10 Tips to Help You Become a More Confident Salesperson
So many of the women I talk to about business say the same thing: “I am just not very confident when it comes to sales & selling my products.” And I hear ya! It can be one aspect of having our own little biz that puts us right out of our comfort zone. But here is...
How to Tell the Story of Your Business
The way you tell the story of your business will change the way both you and your customers think about your company. Many entrepreneurs begin their company story on the day they sold their first product. Others neglect to tell a story at all, concentrating only on...
Why It’s so Awful When Everyone Thinks You’re so Wonderful
“I love your work...” “Wow, your life is so perfect...” “You changed my life...” Sounds great, right? All that praise and approval? Isn't that just what you've always wanted? So why do you have a horrible, sinking feeling in your stomach? There are quite a few...
How Intention-Based Social Media Marketing Can Help Your Business
‘That wasn't my intention!’ Have you ever said that? I know that I have. Knowing your intention before speaking doesn't necessarily mean that your point gets across the way that it was intended, but it still helps to know your intention beforehand. The same theory...
Key Marketing Habits of Successful Creative Entrepreneurs
If you’re like most entrepreneurs, you are starting the New Year with lots of resolutions and goals about being more productive. And if you’re like most entrepreneurs I talk to, one of your biggest stumbling blocks is finding ways to continually get new customers –...
Drop EITHER/OR From Your Business, Embrace BOTH/AND
Either I actually sell this product. Or I charge what it's worth. Either I make a difference in this world. Or I make enough to pay the bills. Either I create art. Or I create value. We've been taught that either/or is that way to consider our choices. It's the very...
How to Use Branding to Market Your Business
Branding is the key to marketing your business and something that can be a constant struggle. To help explain how to embrace your branding, I want to share an example of one creative mom and how she learned to use her branding to properly market her business. When...
Press Prep 101: How to Let the Press Know You Mean Business
So you have a blog and you have a biz but sadly no press action? I am here today to share with you 5 extra fancy, yet easy peasy, ways to let the press know you mean business. Ready? Let's go! 1. Have a Gravatar What in the goodness is a Gravatar you ask? No it is not...
Why Press Releases Don’t Work and What to Do Instead
When I started my eco-friendly shirt company, I knew that getting my shirts into magazines and newspapers was key to building brand recognition. I spent $500 to hire a company to write and distribute my press release to what I was promised would be “tens of thousands...
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