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So many of the women I talk to about business say the same thing: “I am just not very confident when it comes to sales & selling my products.” And I hear ya! It can be one aspect of having our own little biz that puts us right out of our comfort zone. But here is the...read more
The way you tell the story of your business will change the way both you and your customers think about your company. Many entrepreneurs begin their company story on the day they sold their first product. Others neglect to tell a story at all, concentrating only on...read more
“I love your work...” “Wow, your life is so perfect...” “You changed my life...” Sounds great, right? All that praise and approval? Isn't that just what you've always wanted? So why do you have a horrible, sinking feeling in your stomach? There are quite a few...read more
‘That wasn't my intention!’ Have you ever said that? I know that I have. Knowing your intention before speaking doesn't necessarily mean that your point gets across the way that it was intended, but it still helps to know your intention beforehand. The same theory...read more
If you’re like most entrepreneurs, you are starting the New Year with lots of resolutions and goals about being more productive. And if you’re like most entrepreneurs I talk to, one of your biggest stumbling blocks is finding ways to continually get new customers –...read more
Either I actually sell this product. Or I charge what it's worth. Either I make a difference in this world. Or I make enough to pay the bills. Either I create art. Or I create value. We've been taught that either/or is that way to consider our choices. It's the very...read more
Branding is the key to marketing your business and something that can be a constant struggle. To help explain how to embrace your branding, I want to share an example of one creative mom and how she learned to use her branding to properly market her business. When...read more
So you have a blog and you have a biz but sadly no press action? I am here today to share with you 5 extra fancy, yet easy peasy, ways to let the press know you mean business. Ready? Let's go! 1. Have a Gravatar What in the goodness is a Gravatar you ask? No it is not...read more
When I started my eco-friendly shirt company, I knew that getting my shirts into magazines and newspapers was key to building brand recognition. I spent $500 to hire a company to write and distribute my press release to what I was promised would be “tens of thousands...read more
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