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A study conducted by the folks at Under30CEO revealed that when it comes to the financial upstart of many small businesses, the majority of young entrepreneurs are self-funding their startups. 61% are jumping on the bootstrapping wagon, while less than 15% cited major...read more
If you're anything like me, you have a to-do list a mile long. Mine used to be epic. I don't know what I was putting in my coffee on Monday mornings, but I'd always start my week thinking I could conquer the world. At 6:00 on Monday morning, I would plan an amazing...read more
There have been times in the past when I literally felt like I didn't have a clue what I was doing. I know you have been there too. I started out knowing I needed to get my comfortable + cute self out of my dead end day job. I need to create a business that would...read more
Don't get me wrong. Etsy is a fantastic place to get your feet wet with online selling. But when it comes to growing and expanding the sales of your products, relying solely on Etsy as your main sales channel will drastically stunt the growth of your business. Here's...read more
Hundreds of millions of blogs have started in the past decade. As the number of bloggers grows, so does the number of readers – making bloggers a key resource for your marketing strategy. One of the easiest ways to get bloggers to promote your product by asking them...read more
Unless you have been living under a rock, I am sure you have already read all about using email marketing, list building, or newsletter subscriptions as a strategy for your business. Possibly you feel overwhelmed by the thought of adding one more thing to your to do...read more
You've invested your creativity, time and hard earned money in developing your product. But before you can get your product into the hands of eager customers, you’ll need to price it. Pricing is part art, part science, but here are some guidelines to get you started....read more
Having an online business means your branding is the first thing your potential client or customer is going to see, a first impression if you will. Whether they are on your website or your Facebook page, your branding is the first chance you have to stimulate them...read more
Mass marketing is dead. Seth Godin said so. I say so. And I get the sense you believe it. But are you practicing this realization? It's no longer enough to create a product or marketing campaign targeted at "normal" people. Run of the mill is run right out of...read more
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