A great way to ensure the ad you place on a site with several ad spaces does well is by looking at the designs of ads currently being housed and making yours stand out among them. For instance say the blog you’re advertising has ads that are mainly pastel in color, well you can make your ad stand out by going for a bolder choice of color. Or if you see ads with mainly text, you should make your ad stand out by using a photo instead.
If you’re still not sure about how to figure out what stands out versus what doesn’t, visit a site that you wish to advertise on and jot down notes on which ads are better highlighted among the others and why. You’ll start to identify common reasons these ads are more appealing and you can emulate those ideas to ensure your ads have better traction when you splurge on your next ad placement.
Tiny tip: Some blogs have specific guidelines about only accepting ads that have the same visual design as their own site so make sure your ads are not unappealing (i.e. big black lettering or offensive) in your quest to help your ad attract more attention.
{Featured Image via Cupcake Cutiees Card}
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