Your stockings might be hung by the chimney with care, but don’t forget your shoppers are still there!
As you head into the end of the holiday rush, here are six last minute Christmas advertising ideas that will make your seasonal sales sparkle.
1. Develop an email campaign.
Sending consistent emails to your customers ensures you stay top-of-mind. Why not include a special offer they can’t refuse to get them clicking right away? Map out a quick calendar of the topics you want to cover, the specials you want to offer or the products you want to feature. Getting your content created beforehand ensures you will be consistent with your messaging and that you will have all your hot spots covered as you count down to Christmas.
2. Try ads on social media.
This category is exploding and it’s one of the best ways to turn browsers into buyers. Native ads look like part of a stream so they’re not intrusive, but rather offer information about your product or service right where shoppers are apt to see it. Facebook and Twitter currently have native ads, and Instagram has announced they will be offering them soon. LinkedIn allows sponsored updates, much like Facebook’s promoted post option, and even Pinterest will soon be offering advertising.
3. Be active with your social media posts.
A robust social media presence is a perfect complement to your paid advertising campaign. When potential customers click onto your ad, you want to make sure they’re coming to a website or social media site that delights. Don’t forget to pass on the holiday cheer, make sure you are repinning, reposting, retweeting and otherwise engaging with your followers. People buy from people they know, trust and like and being active on social media contributes to those qualities.
4. Hold a social media event.
Hold an online event, such as a Facebook auction or an online holiday shopping party. Or host a Tweet chat or holiday promotional Pin Chat tied to a certain theme. It can be fun; try doing something about #worstgiftever; or helpful: #hardtobuyfor? Offer special incentives for your customers who join you. The key word in social media is, well, social, so have some fun!
5. Don’t overlook your own backyard.
Sure, lots of your business might be virtual, but don’t forget the people in your own neighborhood or office. Spread the word locally by participating in a local bazaar or craft fair, or piggybacking on other holiday parties or events that are taking place. Customers can meet you in person, and then meet up with you online.
5. Give to get.
A huge part of many companies’ success — both big and small — is their focus on charity. Find a cause you really believe in and offer special products themed to it, or share that you are donating a percentage of any sales to the cause. People love to buy with a purpose so donating to a cause is something they can really get behind. And isn’t that what the holidays are about anyway? The spirit of giving can be contagious so pass it on!
As you’re making your list and checking it twice, add on some of these last minute Christmas advertising ideas to ring in a prosperous new year!
For more in-depth tips on how to increase holiday sales, drop by my blog!
Not sure which ideas might work for your customers? Believe me, Santa doesn’t have the answers, but I do! I have created a special seasonal sale with 60 minute customized sessions to help you create a profitable plan of action!
[Featured image via Blue Violet Sentiments on Etsy!]