by Kristin | Aug 6, 2014 | Public Relations
Despite today’s rapidly evolving technology, the good old press release is still one of the best ways to reach the media to gain publicity. However, most go straight into an editor’s trash bin because people make the mistake of sending poorly constructed, self-serving...
by Kate Gatski | Jul 30, 2014 | Public Relations
A business is built upon opportunities. They get you up on your feet. You ask questions. How can I make this work? How can I be helpful? How can I meet a need? They encourage participation. A hunger for new opportunities for your business is your new found secret to...
by Laura Wallis | Jul 8, 2014 | Public Relations
My small business clients are always asking me how to get free publicity. They’ll page through a magazine and think, “Hey! My necklaces are as gorgeous as those! How did they get in there?” The secret to the ones who got included? They knew how to time their pitch to...
by Tom Drake | May 5, 2014 | Public Relations
One of the best ways to boost your site is networking in your niche. Look around at other sites with complimentary products or other blogs with topics similar to yours, and begin networking. Initially, it might seem as though you are spending time with competitors,...
by Karen Gunton | Mar 19, 2014 | Public Relations
You can create buzz and excitement about your business no matter what it is you are launching. For instance: introducing a new product to your range, bringing on a new brand or partner, starting a blog or a newsletter, doing any sort of rebranding, moving to a new...
by Laura Wallis | Mar 10, 2014 | Public Relations
More customers — the Holy Grail of every company. We are always looking for ways to get more customers — and the key part is to make sure that you are targeting your efforts where your ideal client hangs out — both online and offline. Ideally you...
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