The Basics of Testing PPC Ad Copy With AdWords

Effective pay-per-click (PPC) advertising doesn’t need to be complicated. By using a few simple sales tactics and helpful technology like Dynamic Keyword Insertion, your PPC ads can achieve higher clickthrough rates and far lower CPCs. To advanced PPC advertisers, the...

Copywriting Tips for Your Product Listings

Copywriting is what you might already be calling a “listing” or “description.” It’s when the text you use helps to advertise your product. Your listing should absolutely help you make the sale. Copywriting is about understanding the...

Marketing Ideas for the New Year

We’re mid-way through the holiday season, and it’s tempting to take a breath and take a break. But kicking off the New Year with a strong marketing strategy can set the stage for continued success. Here are some New Year marketing ideas to turbocharge you...