One of the greatest ways to build dimension into your business model isn’t, funnily enough, finding more ways to sell.
It’s finding a way to give.
I’m sure I don’t have to sell you on the values of adding in a charitable component. It makes you feel good to give back, it’s something your tribe can get behind, and you can help a non-profit in need. There really are no negatives involved here, right?
So why aren’t more creative indies jumping in to lend a hand? It can be a little intimidating to add (another) element into your business that you have to manage. You might have no clue who or what to work with. Maybe you don’t think you have the time to devote to giving, or just aren’t sure how to make it work within your model. Whatever your reason, the following Q&A will clear up some of the biggest roadblocks and get your philanthropic fix.
So, how do I get started?
It’s super-important to work with a charity/non-profit that you really believe in. Also, look for something that has a tie-in with your business. If you’re a visual artist, maybe you find an art therapy charity to work with. If you make pet products for a living, maybe supporting a shelter or rescue mission would be a perfect fit. Get creative.
What should I look for when scoping out charities to work with?
Obviously, make sure they are a legitimate organization. Take the time to build a rapport with the leader and get to know what the charity does. See who else supports them—do they get large corporate donations or do they depend on small individual donations? Try to attend an event to see their mission in action.
Where do I find great non-profits who could really use my help?
Start small—ask your friends and peers. Look in your own community—especially if you live near a metropolitan area. I know in Philadelphia there are literally tons of small non-profits, community organizations, and charities that are looking for a helping hand.
What should I do for them?
Y’all are creatives—start hatching some ideas! Depending on your desired level of involvement, you could host an event, sponsor a gift or donation, give a % of sales—the possibilities are endless. One note: when you’ve selected a non-profit to work with, and you’re ready to have a partnership conversation, make sure you come to the table with a couple ideas. However, it should be a collaborative decision that incorporates both of your objectives.
What if I’m not able to make a monetary donation or gift?
Don’t think twice about it. Think about giving your time instead. I’m just getting started as volunteer consultant with the Arts & Business Council of Philadelphia, where I’m working with area non-profits and arts organizations to help them build and grow. It’s essentially what I do in my business—just on a volunteer and project basis. I’m super-excited.
What do I get from my charitable work? (AKA: the question no one wants to ask.)
OK. Giving is wonderful, enriching, and allows you to partner with your own community to help another grow. How cool is that? But, it is never wrong to ask for a plug or blog mention—or even a shout-out on Twitter that helps you reach a whole new audience. Even though you’re in a “giving” mode, you’re still in a mutually beneficial partnership. Be good to each other, cement a solid relationship, and do what it takes to help each other grow. No (wo)man is an island.
I would love to hear how you’ve worked a charitable component into your business model, and if you have any other questions we didn’t cover here, post them below!
**Hey Friends: I’m also working on a small project coming up in June and I totally need your help! We’re building a school. Yep, a school. Check out the site. I’m a huge believer in education (especially for girls) as the cornerstone of a strong economies, thriving communities, and healthy, positive, lives.**
{Featured image via Heysnix}
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