If you’ve created your most incredible product/service but aren’t seeing the sales you expected, it’s time to rethink the framework of your business. What is it that you’re really selling? What’s the best way to convey that to the right people? Who are the right people? Karen Gunton has a great little e-book to help you answer all those questions and set a sturdy framework that lets you rock your business through clear branding and purpose-driven selling strategies.
Product: Blueprints – Build a Framework
Creator: Karen Gunton
Claim to Fame: Owner of the photography business, smile.play.love., and business blogger behind Build a Little Biz.
Star Rating: 5 Stars!!
What it includes:
- 50 page e-book
- Brainstorming worksheets throughout
What I loved about it!
This book really builds upon itself. In the first half of the book Karen helps you create the framework for your business. You visualize your market, analyze your competition, assess complimentary businesses, figure out what parts of you will go into the brand, and define your business’s purpose. Once you have that, it’s so easy to build selling strategies that are attuned to that brand AND your customers. Personally, the best advice I got from this book was on a worksheet where I worked through all the objections/obstacles-to-buy that my customers have and figured out what I could do to eliminate them!
What makes Karen’s book unique?
Karen understands the power of a good brainstorming session. Every chapter in the book has several worksheets for you to work through as you hone in on your target market and figure out the best marketing strategies based on your business’s purpose and framework. Most of us KNOW the best answer already for our business questions but we’re afraid to admit them to ourselves. Karen helps you dive deep and pull them out so you can actually put them to use.
Best of the best?
After you have your framework and marketing strategies ready, Karen goes one step further and helps you figure out how to ultimately grow your business. From a list of new product/service/membership ideas to ways to new revenue streams, she gives you a TON of information that will help you turn your fledgling business into a comfortable job. And isn’t that what we all want?
This is the best small guide to marketing that I’ve seen in a LONG time! It’s written in a wonderful order so that every chapter builds on itself. In the end, you’ll have a business that has a rock-steady foundation, a vibrant brand, and a clear vision of where it’s headed. Build a Framework is definitely the book to get before the holiday season strikes.