The “Why” instead of the “What”

The “Why” instead of the “What”

A huge part of my coaching practice (and of my overall business philosophy) is the concept that small business sustainability—meaning you’re not just starting a business, you’re growing a business—comes from being mission-driven and metric-minded. Metrics give you...
Indie Capitalism

Indie Capitalism

Arecent article in Fast Companybreaks down the concept of “indie capitalism” as the next wave of economic regeneration. This system is rooted in social consciousness and a high level of integrity. Goods are made with purpose and quality, on a small scale. Indie...
Why Do I need a Press Kit?

Why Do I need a Press Kit?

Why do I need a press kit? The press kit is an essential tool for every creative entrepreneur who wants to leverage the power of the media to build their brand. The purpose of the press kit is to provide media partners and other interested parties with a clear,...