by Lisa Jacobs | Mar 7, 2014 | Public Relations
I have become obsessed with gaining PR for my creative business, mostly because it seems elusive and elitist; a spotlight reserved only for the uber-successful. Public relation experts charge outrageous fees for helping you spread the word about your creative...
by Lisa Jacobs | Feb 26, 2014 | Business Organization
Last year around this time, I got on the phone with Timothy Adam (the man behind Handmadeology), and we had a chat about the creative community we both love so much. You see, the economists are calling what we (as creative business owners) are doing the...
by Lisa Jacobs | Feb 19, 2014 | Advertising
I’ve been in creative business for four years, but I’ve only been editor of Create Hype for a few short months. Frankly, I’m dying to get to know you and your businesses better. I want to see what you’re building, what’s driving your...
by Lisa Jacobs | Feb 12, 2014 | Success
Here are the 5 key elements of a successful Etsy shop. Most of these actions only take a few minutes to implement, and they’ll increase your business by leaps and bounds! 1. Create a mailing list. Ask any successful online storefront, small business or popular...
by Lisa Jacobs | Feb 5, 2014 | Branding
I assume that if you’re looking to increase your sales, you already know the three key factors to a successful shop as they’ve been repeated a million times. (1.) Take excellent photographs; (2.) Write detailed, descriptive listings; and (3.) Use keywords that will...
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