by Kristin | Nov 5, 2014 | Public Relations
A pitch email serves one purpose – to spark an editor or journalist’s interest in your story. However, the idea of organizing one can be overwhelming to those who lack adequate writing skills and general public relations knowledge. So, to make the email pitching...
by Kristin | Aug 6, 2014 | Public Relations
Despite today’s rapidly evolving technology, the good old press release is still one of the best ways to reach the media to gain publicity. However, most go straight into an editor’s trash bin because people make the mistake of sending poorly constructed, self-serving...
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