You’re all about exploration. Why do you think it so important business owners explore their business and the world they’re creating?
You went from selling eco-friendly, handmade yarn to helping entrepreneurs with marketing. How has the transition helped your business?
Oh! I fear it everyday! At this point I realize my whole business is probably never going to fail, because I won’t let it. But I’m afraid a class won’t sell, or that people will hate it, or that I’ll get a nasty review of my book. But I just remember that whatever happens, I’ll try something new. If people stop wanting a community of accountability, I’ll write more books. If people stop buying books, I’ll hold live workshops. My goal isn’t to have some perfectly-planned business, but to provide a service to the people I care about while doing what I love and feel confident in.
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