I’m always amazed when I find a successful maker who sells things that so many people love to make for themselves. Right now, knitting and crocheting continue to be ‘in’ hobbies but that doesn’t mean you can’t make a living selling your knitted work. Sarah of Blue Birds Fly Boutique shares how she’s rocking the yarn scene even in the summertime.
Please tell us a little bit about yourself and your business.
I’m Sarah. I live in a small town in Ontario, Canada. I reluctantly opened up my Etsy shop “Blue Birds Fly Boutique” a few years ago now. I’m so glad I did because I absolutely love running my shop. I was so nervous to put myself out there but after some encouragement from my family and friends, I took the plunge. With an enormous love for fashion and clothing, I taught myself how to sew many years ago now. I have to give my Mom props though for giving me my first few lessons!!! I remember seeing “Pretty in Pink” as a child and wanting to be just like her! I love the song, “Somewhere over the rainbow,” and that is what inspired my shop name. I believe in following your heart and your dreams in life. It’s definitely not always easy, but so worth it!!!!
Pricing knitted items is incredibly tricky and so many people undersell their work. How do you decide what to charge for your work?
I try to take into account the price of my materials, the time it takes to knit, photograph and photo editing. I want to be fair and often ask others for help with this one! I have such appreciation for all the knitters out there!
To date, what has been your biggest fist-pump moment?
I think my first sale takes the cake! I still remember how excited/nervous I was to ship something out to my first customer.
What is your most effective marketing technique?
I just try to make things I like, take good photos, offer good customer service, make sure my SEO is good and that I’m showing up in search. So far it’s worked???? I’ve never gotten into social media strictly because I like to keep my life as simple as possible. I know there are great benefits to social media and I could probably be much more successful than I am.
Your work is certainly seasonal. How do you keep a steady revenue stream during the warmer months?