Definition of “purple passion”: With an intensity of emotion. Know what I hate with a purple passion?! Advertising. It’s an annoying, in-your-face (on your front doorstep, in your mailbox, and on the windshield of your car) interruptive way business owners use to get your attention and makes sales. Yuck. Marketing, on the other hand, is…
When my freelance writing colleagues and I gossip about PITAs, we’re not talking about carbohydrate cravings. We’re referring to clients who are, politely put, pains in the rear end. Freelance writers aren’t the only ones who have PITA clients. We all have them. But some have more than others. And when the customers you have…
If you don’t already have a customer testimonials page on your website, start one today! Thanks to the internet we’re all much savvier shoppers than we used to be and we like to know what other people think about a product before we buy it. Testimonials tell your potential customers what your regular customers already…
Private vs. Personal: How to Be Authentic Without Showing Your Undies Be real. Be authentic. Be personal. AND It’s not about you. Nobody cares what you had for lunch. Keep your opinions to yourself. OK…so…how exactly do we follow all these rules? How do we be both personal and real without being tedious and over-sharing?…
Product: Methodlite Creator: Megan Gallagher Claim to Fame: Creator of Method & Madness, a resource that offers creative business owners courses, e-books, workshops, and a little one-on-one to help their businesses succeed. Star Ratings: 4 Stars! What it Includes: 12 page e-book 3 blank calendar pages for goal-setting and tracking What we loved about it!…
Is it possible to promote and grow your business by bartering? Of course it is! Whether you’re just getting started with your creative business or you’re already well established, you’ll likely reach a point when you need something. Maybe it’s a logo or business cards. Maybe it’s some copy to launch a new product, or…