Category Archives: Public Relations

An Effective Escape

An Effective Escape

Are you ready to leave your full-time job and start working for yourself?  It’s a bold and terrifying step.  Thankfully there’s now a step-by-step framework to help you create an action plan to leave your ‘safe’ job with a big, sturdy safety net. Product: An Effective Escape Creator: Michelle Ward Claim to Fame: The amazingContinue Reading

Is Your Email A One Way Street?

Is Your Email A One Way Street?

Hopefully you have started building an email list of people who opt in to hear more from you about your business. (If not, you should! This is one of the online strategies that I recommend to every single micro business owner I talk to, here’s why.) My question today is: Are you using email toContinue Reading

Amp Your Ask – 7 Scripts to Get Big Names to Say Yes to You

Amp Your Ask – 7 Scripts to Get Big Names to Say Yes to You

We all get to a certain point in our businesses where we need to grow.  We need to make new connections, spread the work, land killer endorsements, and collaborate with new people.  But how do you get the people you idolize to agree to all that?  How do you get their attention?  Erin Giles givesContinue Reading

Marketing Your Business by Building Community

Marketing Your Business by Building Community

I’m going to start out with two big assumptions; that you understand the basics of social media and are communicating with your market instead of just selling to them. If you are reading modern marketing blogs you should already have a good grasp on the idea that consumers are demanding marketing that quite literally speaksContinue Reading

Interview with Brigitte Lyons

Interview with Brigitte Lyons

We’ve had this interview up our sleeve for a while now because we knew it would blow you away.  Brigitte Lyons, the mastermind behind Unfettered Ink, sat down with us to shared her story of corporate PR to entrepreneur.  Not only does she talk about how she successfully made the transition but she gives outContinue Reading

Online Learning Resources for Entrepreneurs

Online Learning Resources for Entrepreneurs

Online learning is becoming more popular in every sector of education – from traditional education to the average person who has a special skill. You can learn just about anything online and as a business owner, you should be regularly taking online classes. There is always more to learn and online learning can be aboutContinue Reading