In the past year and a half working as creative business coaches, Shelly and I (Co- Founders of Lightbox SF) have noticed that no matter what stage of business our client is in, we always work on the same issues. This lead us to develop our business philosophy and guides the lessons we lead each…
Sure, we all want to make more money. Who doesn’t? But how do we do it? That’s a question that stumps every entrepreneur at least once during their business’ evolution. The answer is really simple—so simple, in fact, that you might not believe that I’m for real. It’s also relatively easy to implement, so you…
Blogging effectively can not only improve your business, but it can BE your business. If your blog isn’t bringing in the traffic, the comments, or the money that you had in mind when you originally starting writing, then you are going to love this book by Problogger. It didn’t show me how to sell hundreds…
Businesses rely on strong branding to keep customers choosing them over competitors, but as companies grow and your brand is represented by more people, it becomes harder to keep your branding consistent. The best way to avoid this is to set up brand management measures early on. Regaining control of a fragmented brand will always…
You may be thinking of having a website built, already have one up and running, or thinking about an overhaul. Whatever stage you’re at, you could be missing some key elements from your website, or missing an important point. Some are obvious, some are usually forgotten, some are more important than others. So what are…
A big commitment Imagine having to pick out one outfit to wear for at least the next year. No matter where you go, out to dinner, to the laundromat, a rock concert, or your best friend’s wedding, you have just one look. You can spice it up a little with accessories, but when push comes…