Category Archives: Advertising

The Biggest Mistake You’re Making With Your Website That’s Losing You Business

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You have a website. You even have a decent amount of traffic coming in to your website. You have a few sales. But unless your website has this one thing, your website is *shredding* money. What’s that one thing? The email opt-in form. What’s that? Every sign-up box you see on other websites where they…

How to Create a Profitable Online Store

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This one is for all of you hungry for hard-core business advice, tips, and tricks for launching an online business.  I’m excited to share the most complete program I’ve found yet for entrepreneurs who want to leave the 9-5 and start their own online shop.  Whether you’re just dreaming of opening a shop or you’ve…

Interview with Katrina Padron

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So  many of us do EVERYTHING in our business but did you know that hiring a go-getting marketing expert can free up time for you to do what you really love AND help your social media marketing soar?  I had the extreme pleasure this week of chatting with Katrina Padron of Create Communities about marketing…

The Case for NOT Offering Holiday Discounts

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All right, guys. I’m going to ask you to indulge me for a few minutes of corporate-speak & a little bit of a shift from the norms of retail’s holiday season. OK? Let’s press on. Many of you have planned out a stellar holiday strategy to generate awesome sales, give your existing and new customers…

Guide to Wholesale and Trade Shows by Megan Auman

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Product: Guide to Wholesale and Trade Shows Creator: Megan Auman Claim to Fame: Business blogger extraordinaire of Designing an MBA (formerly Crafting an MBA) and owner of Megan Auman jewelry. Star Ratings: 5 Stars! What it Includes: 52 page e-book What I loved about it! Wholesaling is the next big step for many of us…

Why Do I need a Press Kit?

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Why do I need a press kit? The press kit is an essential tool for every creative entrepreneur who wants to leverage the power of the media to build their brand. The purpose of the press kit is to provide media partners and other interested parties with a clear, compelling “snapshot” of you and your…