Google Analytics is by far my favorite free tool for small businesses online. You can learn SO much about your business just by adding just a wee bit of tracking code to your site. However, unless you correct these three things with your Google Analytics account, you might be in for a little analytics trouble…
Don’t get me wrong. Etsy is a fantastic place to get your feet wet with online selling. But when it comes to growing and expanding the sales of your products, relying solely on Etsy as your main sales channel will drastically stunt the growth of your business. Here’s why… You Have No Control On Etsy…
You’re probably already familiar with Pinterest’s popularity and you might have heard about the controversy surrounding Pinterest’s Terms and Conditions when it comes to copyrights. Here are some of the issues around this topic, along with what you need to know and how you can protect yourself and your business while on Pinterest. Who Owns…
As many artists and creative entrepreneurs have discovered, if you try to sell your work to everybody, you may end up selling to nobody. Determining where you fit in – finding your niche – can be instrumental in giving you the direction to create a cohesive, saleable line. Choosing a niche also helps you focus…
You might have the coolest service or product in the world but if you’re not marketing it like a pro, how in the world will people find it? This week I had the pleasure of reading a fabulous e-book by the equally fabulous April Bowles that teaches just that! Product: Marketing for Creatives – How…
By the end of 2011, NM Incite tracked over 181 million blogs, up from 36 million only 5 years earlier. As the number of bloggers grows, so does the number of readers – making bloggers a key resource for your marketing strategy. One of the easiest ways to get bloggers to promote your product by…