Sure, we all want to make more money. Who doesn’t? But how do we do it? That’s a question that stumps every entrepreneur at least once during their business’ evolution. The answer is really simple—so simple, in fact, that you might not believe that I’m for real. It’s also relatively easy to implement, so you…
A huge part of my coaching practice (and of my overall business philosophy) is the concept that small business sustainability—meaning you’re not just starting a business, you’re growing a business—comes from being mission-driven and metric-minded. Metrics give you direction, and the mission provides the fuel. I’m not so interested in what you do, I want…
A recent article in Fast Company breaks down the concept of “indie capitalism” as the next wave of economic regeneration. This system is rooted in social consciousness and a high level of integrity. Goods are made with purpose and quality, on a small scale. Indie capitalism is “a maker system of economics based on creating…
All right, guys. I’m going to ask you to indulge me for a few minutes of corporate-speak & a little bit of a shift from the norms of retail’s holiday season. OK? Let’s press on. Many of you have planned out a stellar holiday strategy to generate awesome sales, give your existing and new customers…
We’re about 5 weeks away from the holiday season—are you ready to take advantage of it? It’s all about creating gift-ability. You want your products to be THE gift to give this holiday season. This doesn’t require a ton of work, huge financial investments, or a whole new product line. You can easily re-purpose your…
Why do I need a press kit? The press kit is an essential tool for every creative entrepreneur who wants to leverage the power of the media to build their brand. The purpose of the press kit is to provide media partners and other interested parties with a clear, compelling “snapshot” of you and your…
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