Author Archives: Karen

All You Need Is Love (Customer Love, That Is!)

All You Need Is Love (Customer Love, That Is!)

The number one question I get asked by people who have their own little business is, “What are some inexpensive but effective ways to spread the word about my products/services?” And that is a hard question to answer simply, because it totally depends on your biz, your products, your target audience, your niche, your timeContinue Reading

10 Tips to Help You Become a More Confident Sales Person

10 Tips to Help You Become a More Confident Sales Person

So many of the women I talk to about business say the same thing: “I am just not very confident when it comes to sales & selling my products.” And I hear ya! It can be one aspect of having our own little biz that puts us right out of our comfort zone. But hereContinue Reading

The Top 5 Reasons You Need A Newsletter For Your Little Biz

The Top 5 Reasons You Need A Newsletter For Your Little Biz

Unless you have been living under a rock, I am sure you have already read all about using email marketing, list building, or newsletter subscriptions as a strategy for your business. Possibly you feel overwhelmed by the thought of adding one more thing to your to do list. Perhaps you feel like you have nothingContinue Reading

Who says we all have to be bigger and better in 2012?

Who says we all have to be bigger and better in 2012?

January. That time of year when EVERY business advice blog has articles on ‘playing a bigger game’ ‘running a better business’ ‘doing more, making more, selling more, promoting more, being more…’ in the new year. I don’t know about you guys, but I was starting to feel a bit overwhelmed by all of this advice.Continue Reading

Take a Break!

Take a Break!

Take a break.  Free your mind.  Grow your biz. December is such a busy and exciting time of the year. Christmas, of course, keeps us all very busy and for little biz owners it can mean a big boost in sales and visibility. But even more than that, for me December is a time ofContinue Reading

How to Make a Splash with Your Next Launch

How to Make a Splash with Your Next Launch

As the builder of a little biz, I bet you have introduced new products and new initiatives to your business a few times already.  Perhaps you made a big announcement, perhaps you celebrated with a give-away, perhaps you had a special offer for your fans.  These strategies are fine, but I think you can createContinue Reading