Author Archives: Justine

Justine Grey is the founder of Create Hype. Since 2008, she's successfully marketed a variety of creative businesses online and launched Create HYPE's thrice weekly email in early 2011 to help other women entrepreneurs do the very same. Follow Justine on Twitter or check out JustineGrey.com.

Make Your Next Ad Stand Out

advertising marketing

A great way to ensure the ad you place on a site with several ad spaces does well is by looking at the designs of ads currently being housed and making yours stand out among them. For instance say the blog you’re advertising has ads that are mainly pastel in color, well you can make…

Get Your Products Into Celebrity’s Hands

celebrity product placement

Ever feel desperate to get your products into the hands of celebrity’s but just don’t know how to do it? Sure, having a celebrity endorse your product, even just by wearing it, doesn’t equal big time success in terms of sales, it can be pretty damn exciting to use on your press page and once…

Whose using your name online?

social media theft

Have you ever wondered if someone else is using your business name online? Not long ago I went to register the username “CreateHype” on Youtube and was disappointed to discover it had been registered just a few days before I did my search. If only I had registered it at the same time I bought…

Boost Press Fast with HARO

haro pitching

Want to score major media mentions for your creative business? That’s exactly what Peter Shankman hoped he could help small businesses do when he started Help a Reporter Out, a site that allows you to sign up to a thrice weekly email which contain tons of major media queries you can respond to.Once a Facebook…