Recently I wrote a post for Design Sponge’s Biz Ladies section called Big Brand Strategy, Small Brand Savvy which detailed 4 interesting things big brands are doing that helps them improve their customer’s experience and in turn drives traffic and sales. Are you nurturing your fans on your Facebook fan page by responding to each…
I recently put a media query in HARO’s newsletter asking for women entrepreneurs who have received major press to send me a short email so I could interview them for readers here at Create Hype. Instead of waiting for the responses to pour in one by one, I decided to let the messages pile up…
If you’ve been primarily selling your products on an e-commerce site like Shopify or Etsy, or have built a name for your business using free platforms like Blogger, it could be the time for you to buy your own domain. Several benefits to having your own domain: – Hosting is extremely inexpensive and if you…
I was contacted by a seller who had read the HYPE on email pitches to retail stores and wondered “why include thumbnail photos when a line sheet contains all the product photos a retail store owner needs to make their decision?”. A very valid question that I’m happy to answer for those starting the process…
If you’re about to give advertising a shot, I urge you to do more than just compare pricing. Sure, a site that charges $100 for a banner ad and sees 10,000 visitors a day might seem like a better option than forking out $1000 for a onetime email ad, but is it? If the email…
If you’ve ever dreamed of getting your products into a retail store, it can be as simple as sending off an email! Sure, there are other ways you can attempt to woo a buyer or shop owner such as pitching them in person or on the phone, but with email even the shyest entrepreneur can…